Your phone
One device. Too many ways to fail
- Dead, broken, lost or locked when it matters
- One phone, one person reading at a time
- Easy to leave behind when you head out
“Love it, have recommended it to family & friends. Can’t wait to show my Dr at my next visit!”
“It's amazing! Going to upgrade to family plan as soon as I can, and get a bracelet for all my kids!!!”
“it is very comfortable to wear. i like that all of my medical conditions are accessible”
NFC Medical ID Bracelet
Your complete medical profile, right on your wrist. One tap with any phone shows what someone helping you needs to know.
- No app needed
- No batteries
- 100% waterproof
- Free medical profile
HIPAA compliant & encrypted Your profile is private and only you control what's on it.
An extra layer of protection, not a guarantee. Not every responder knows to look for NFC medical IDs yet. How to get the most from it →
Ordering 12+ devices?Get bulk pricing for your team, agency or organization.
Ordering for a group? Create a group order and everyone picks their own color.
Serve or care for others? PRO is on usPublic service, military, veterans, nurses and medical staff get Hero Link® PRO free.
Real customers, real stories
Tap to playWho it's for
Anyone who'd want responders to know something about them: allergies, conditions, blood type or who to call. Popular with seniors, athletes, travelers and the families who look out for them.
What your free profile holds
- Emergencies Only screen with your identity
- Basic info, blood type and organ donor status
- Pinned alerts
- Medical and surgical history
- Mental illnesses
- Allergies
- Emergency contacts, plus a button to notify them
How it works
Anyone with an NFC-enabled phone taps your bracelet and your Emergencies Only screen opens in their browser. No app on their phone or yours.
Will it work with your phone? Check your phone →
Specs & fit
- Fits 6.5–9.25 in wrists
- 100% waterproof, heat and cold safe
- No batteries, nothing to charge
- Chip rated for 100,000 taps
- HIPAA compliant and encrypted
If you lose it
Log in and freeze the device so a stranger who taps it sees nothing. Or turn on lost and found mode so whoever finds it can return it to you.
Everything that comes with your Hero Link
It's more than a bracelet. Every order comes with the profile, the tools and the protection behind it.
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In the box
Hero Link® NFC medical ID bracelet
Tap-enabled, 100% waterproof, heat and cold safe, and nothing to charge. Chip rated for 100,000 taps.
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Free
FREE lifetime medical profile
Basic info, blood type, organ donor status, medical and surgical history, mental illnesses, allergies and emergency contacts.
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Free
Emergencies Only screen
The first thing anyone sees when they tap: who you are and what matters most.
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Free
Notify emergency contacts button
One button on your profile alerts the people you choose.
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Included
Unlimited updates
New diagnosis or new allergy? Edit your profile anytime from your phone, and every tap shows the latest.
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Included
Lost device protection
Freeze a lost bracelet so a stranger sees nothing, or turn on lost and found mode so it can find its way back.
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Free
Pinned alerts
Put the one thing responders must know, like a severe allergy, at the very top.
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Included
HIPAA compliant and encrypted
Your information is protected, and you choose what responders can see.
All of this for
$25No monthly fee for your free profile
How it works once it arrives
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Day 1
Unbox
Tap to activate
Hold the bracelet to the top of your phone. Activation opens right in your browser, with no app to download.
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First 5 minutes
Set up
Build your free profile
Add allergies, conditions, blood type and emergency contacts. Pin the alerts that matter most.
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Every day
Wear it
Wear it everywhere
Waterproof, heat and cold safe, and nothing to charge. Update your profile anytime from your phone.
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When it matters
One tap
Responders get the facts
Any phone that taps it opens your Emergencies Only screen, and one button can notify your emergency contacts.
Set it up once. Wear it every day.
Tap it. Update it. Lock it
Any phone can read it
Responders hold an NFC-enabled phone near the bracelet and your profile opens in the browser. Nothing to download, no account, no password.
- Works with NFC-enabled iPhones and Androids
- Opens in seconds, right in the browser
- Speaks for you when you can't
One profile, every device
Sign in from your phone or computer. Whatever you change shows up the next time someone taps.
- Edit from anywhere you can sign in
- Pin the alert responders should see first
- Nothing to re-engrave or replace
Only seen when it counts
Anyone who taps has to confirm it's an emergency before your profile opens, and every view is recorded.
- Viewers confirm an emergency first
- Each view is logged with time and location
- You choose exactly what is on your profile
Phones fail. Metal runs out of room. QR codes get copied. Hero Link doesn't
See how Hero Link compares with the medical IDs people rely on today.
Hero Link
One tap. Any phone
- No battery to die, no screen to crack
- Worn on your wrist, so it's always with you
- Anyone with an NFC phone can read it on their own phone, at the same time
Engraved metal
Runs out of room. Stuck in the past
- Only fits a few short lines
- Info can't change, so new meds mean a new bracelet
- Can tarnish and wear over time
Hero Link
Your full profile, always current
- Holds your complete medical profile
- Update it anytime, and changes are instant
- Nothing engraved to tarnish or run out of room
QR code bracelet
Wears off. Wide open
- Printed codes can rub off and stop scanning
- Anyone who photographs your wrist can scan it
- Your code is visible to everyone, all the time
Hero Link
Private until it's tapped
- Nothing printed to fade or photograph
- Only opens with a phone held up close
- Every view is logged with IP address and location
General comparison; features vary by brand and device.
$25. No batteries. No charging. Always on you.
Get your Hero LinkOne price. No monthly bill
Hero Link
Hero Link® Medical ID
$25 once
- Your full emergency profile, not a few engraved lines
- Free medical profile, no monthly fee
- Update it anytime from your phone
- Works with any NFC-enabled phone, no app needed
- Freeze it anytime if it gets lost
Everything else
Costs and gaps that add up
- Engraved IDs run out of room and can't be updated
- Phone medical IDs depend on your phone being found and charged
- Wallet cards get lost, go out of date or get missed
- Monthly medical alert plans keep billing
FREE medical profile included with every Hero Link.
Hero Link®
Trusted by the people who answer the call
Doctors help shape what goes on every profile, and first responders and medical staff wear Hero Link themselves, on and off duty.
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Medical DirectorJoseph Ravid, M.D., F.A.A.F.P.Former NYC paramedic & SWAT tactical physicianDr. Ravid makes sure Hero Link meets the real needs of first responders, drawing on his years as a NYC paramedic, DHS civil surgeon and SWAT tactical physician.
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Mental Health DirectorMark D. Lerner, Ph.D.Clinical, forensic & police psychologistDr. Lerner has spent decades working with first responders and people exposed to critical incidents, and chairs the National Center for Emotional Wellness. He helps make sure mental health information is there in a crisis.
The pros wear it too
First responders and medical staff in every one of these roles wear Hero Link personally.
- Firefighters
- Paramedics & EMTs
- Law enforcement
- Nurses & physicians
Responder or medical staff? Free training for your agency.Train your crew
Public service, military, veteran, nurse or medical staff? You get Hero Link® PRO free.See how
Peace of mind, in their words
5.0
from 63 reviews
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Do I need an app or a charger?
No. Hero Link has no battery and needs no app. Any NFC-enabled smartphone can read it with a tap, and your profile opens in the browser.
Will Hero Link work with my phone?
Most phones from the last several years can read it. iPhone XS and newer read it automatically, iPhone 7, 8 and X use the NFC Tag Reader button in Control Center, and Android phones need NFC turned on. Check your phone →
What happens when someone taps my bracelet?
Their phone opens your emergency profile: allergies, blood type, conditions, history and emergency contacts. From your profile, they can alert your emergency contacts with one button.
Will first responders know to look for my Hero Link?
Not always, and we want to be upfront about that. NFC medical IDs are still new to many first responders and hospitals, so we can't promise that every responder will notice or tap your Hero Link. To give yourself the best chance:
- Keep a Hero Link wallet card behind your driver's license, where people usually look for ID.
- Tell family, caregivers and coworkers that you wear or carry Hero Link.
- Set a clear pinned alert, so the most important thing shows first.
- Share our responder training with your local agencies.
Who can see my information, and is it secure?
Hero Link is HIPAA compliant and your data is encrypted, and you choose what goes in your profile. It only opens when a phone is tapped right against your Hero Link, the person has to confirm it's an emergency first, and every view is logged with their IP address and location.
What if I lose my Hero Link?
Log in to your portal and freeze it, so nothing is shown if someone taps it. Or turn on Lost & found, so whoever finds it sees only your name, email and phone to return it to you.
Can I wear it in the shower or pool?
Yes. Hero Link is fully waterproof and maintenance-free. [VERIFY – any guidance for hot tubs, saunas or chlorine]
How long does it last?
The NFC chip is rated for 100,000 taps — about 10 taps a day for 26 years. [ANSWER NEEDED – band lifespan and warranty]
Can I update my profile later?
Yes — anytime, anywhere, and changes are instant. Add a new condition, allergy or contact whenever life changes.
