5.0 · 63 reviews
Soft, waterproof band with a tap-ready chip. Made for daily wear, sleep and showers.
A medical ID for severe allergies that speaks for you
One tap with any phone shows what you're allergic to, where your epinephrine is and who to call.
- 33M
- people in the U.S. have at least one food allergy
- 5.6M
- children have food allergies, nearly 8% of kids
- 3.4M
- food allergy emergency room visits in the U.S. each year
- 788
- U.S. deaths from bee, wasp and hornet stings, 2011–2021
Sources: FARE Facts and Statistics, and CDC National Vital Statistics System (MMWR QuickStats).
In anaphylaxis, there's no time to explain
A severe reaction can make it hard to speak or breathe. The people helping you need to know what you're allergic to and where your epinephrine is. The AAAAI notes:
“Your allergist may also want you to wear special jewelry that identifies you as having a severe allergy.”
What allergists want you to know
- Anaphylaxis is a serious allergic reaction that typically comes on quickly and may cause death.
- The most common causes are foods, medications and insect stings.
- The sooner the reaction is treated, the less severe it is likely to become.
- Tell family, healthcare workers, employers and school staff about your allergy.
Source: American Academy of Allergy, Asthma & Immunology (AAAAI), "Anaphylaxis."
Severe reactions are rising
Food allergies are common and emergencies are on the rise. Here is what that means if you or your child has one.
- 40%+ of children with food allergies have had a severe reaction like anaphylaxis What it means for youYour allergies are on your free profile, front and center.
- 377% rise in emergency treatment for food anaphylaxis, 2007–2016 What it means for youPin where your epinephrine is, so whoever helps can find it fast.
- 10% of U.S. patients report a penicillin allergy What it means for youAllergic to a medicine? List it so it's seen before anything is given.
Build a profile around your allergies
Allergies are part of the free profile. Add PRO when you want your medications, allergist and action plan on file too.
Included free
Free medical profile
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Pinned alertPuts "Anaphylaxis · peanuts & tree nuts" at the top of the profile.
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Medical historyDiagnoses and any other conditions.
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AllergiesMedicines, foods and anything else to avoid.
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Blood type & organ donorThe basics that matter in an emergency.
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Emergency contactsWho to call, and how they know you.
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Notify-contacts buttonAlerts emergency contacts in one tap.
Hero Link® PRO
Add the details with PRO
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MedicationsEpinephrine, antihistamines and other prescriptions.
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PhysiciansYour allergist and primary care doctor.
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Documents & scansYour anaphylaxis action plan.
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ImmunizationsYour shot records.
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Insurance cardsYour cards, ready when they're needed.
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Family managementManage a child's profile from your account.
Pinned alert ideas
- “Anaphylaxis to peanuts. EpiPen in my backpack. Use it and call 911.”
- “Severe allergy to penicillin and sulfa drugs.”
- “Allergic to bee stings. Two auto-injectors in my bag.”
On you wherever your day goes
Reactions don't wait for a convenient moment. Hero Link stays on through all of it, with nothing to charge.
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Eating out Your allergies are on the free profile, so anyone who taps it sees them.
Allergies free -
Outdoors in summer Stings happen fast. Waterproof and always on, it's with you at the lake, park or trail.
Waterproof -
At school and camp Parents manage a child's profile with PRO. A nurse or teacher just taps to see it.
PRO family -
Traveling Any NFC-enabled phone reads it, no app needed, wherever you're eating.
Any phone
Set it up once. Wear it every day
- 1Set up your free profileAdd your allergies, a pinned alert and your contacts in a few minutes.
- 2Wear it every dayWaterproof, with no batteries and nothing to charge.
- 3If someone taps itAny NFC-enabled phone opens the profile. No app needed.
- 4Update anytimeSomething changed? Edit the profile from your phone and it's live right away.
Wear one, carry one
Every device links to the same free medical profile. Wear the bracelet, keep the card in your wallet or bag, or do both.
5.0 · 65 reviews
Honor the line you serve or support. Same waterproof band, chip and free profile.
5.0 · 7 reviews
Wallet-sized backup that links to the same profile. Ideal for drivers and caregivers.
Covering a parent, a partner, the whole house?
Bundle bracelets and cards for everyone you look after. Each person gets their own free profile.
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2-pack
$60$50Save $10 -
4-pack
$120$100Save $20 -
Bracelet + wallet cardWear one, carry one
$55$45Save $10
Choose your colors
Tap a color for each bracelet. Tap a bracelet to change it.
Severe allergies and Hero Link, answered
Still unsure? Our team is made of people who've worked the calls.
Does it work for food, medication and insect allergies?
Yes. Add every allergy and reaction to your free profile, and use the pinned alert for the most serious one.
Does it replace my epinephrine auto-injector?
No. Always carry your epinephrine and follow your action plan. Hero Link tells others about your allergy and where your epinephrine is.
Can I set one up for my child?
Yes. With Hero Link® PRO family management, you can manage your child's profile from your account. The bracelet fits wrists from 6.5 to 9.25 inches. The wallet card works for smaller wrists.
Can it be worn in the shower or the pool?
Yes. The bracelet is 100% waterproof and safe in heat and cold, and the chip has no battery to charge.
Do responders need an app?
No. Any NFC-enabled smartphone can tap the bracelet to open the profile, with no app or account. See which phones work.
Will first responders know to look for my Hero Link?
Not always, and we want to be upfront about that. NFC medical IDs are still new to many first responders and hospitals, so we can't promise that every responder will notice or tap your Hero Link. To give yourself the best chance:
- Keep a Hero Link wallet card behind your driver's license, where people usually look for ID.
- Tell family, caregivers and coworkers that you wear or carry Hero Link.
- Set a clear pinned alert, so the most important thing shows first.
- Share our responder training with your local agencies.
Is the medical information private?
Profiles are HIPAA compliant and encrypted, and you decide what's on them. If a bracelet is lost, you can freeze it anytime from your account.
Ready to wear your allergy info?
Built by current and former first responders and medical professionals.
Hero Link® shows the information you choose to add. It doesn't detect or treat reactions or replace advice from your doctor or allergist.