Soft, waterproof band with a tap-ready chip. Made for daily wear, sleep and showers.
The medical ID for diabetes that speaks for you
One tap with any phone shows your diagnosis, a pinned alert and who to call.
- 40.1M
- Americans live with diabetes, about 1 in 8 people
- 2.1M
- Americans live with type 1 diabetes
- 314K
- children and teens under 20 have type 1
- 28.8%
- of adults 65 and older have diabetes
Sources: CDC National Diabetes Statistics Report and the American Diabetes Association (2023 data).
Low blood sugar can't always speak for itself
Severe low blood sugar can cause confusion, shakiness, sweating or slurred speech. If you can't explain what's happening, the people trying to help may not know it's diabetes. The American Diabetes Association warns:
“It can be mistaken for drug or alcohol intoxication.”
What the NIH wants you to know
- Severe low blood sugar can cause passing out, seizures, coma or death.
- Blood sugar can drop while you sleep and stay low for several hours.
- Some people have hypoglycemia unawareness and don't notice any symptoms.
- A medical alert ID tells others you have diabetes and need care right away.
Source: National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), "Low Blood Glucose (Hypoglycemia)."
Every new diagnosis is a new reason to be ready
Diabetes keeps growing in the U.S. Here is what that means if you or someone you love lives with it.
- 1.5M Americans are diagnosed with diabetes every year What it means for youNewly diagnosed? Your free profile takes a few minutes to set up and grows with your care plan.
- 115M+ U.S. adults are living with prediabetes What it means for youIf your diagnosis changes, edit your profile from your phone and it's live on your bracelet right away.
- 7th leading cause of death in the United States What it means for youIf your Hero Link is tapped in an emergency, your condition shows right away, so no one has to guess.
Sources: American Diabetes Association, Statistics About Diabetes (2023 data) · CDC, National Diabetes Statistics Report
Build a profile around your diabetes
Your free profile covers what responders need first. Add PRO when you want your medications, pump or CGM, and care team on file too.
Free medical profile
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Pinned alertPuts "Type 1 diabetes · uses insulin" at the top of your profile.
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Medical historyYour diagnosis and any other conditions.
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AllergiesMedicines, foods and anything else to avoid.
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Blood type & organ donorThe basics that matter in an emergency.
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Emergency contactsWho to call, and how they know you.
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Notify-contacts buttonAlerts your emergency contacts in one tap.
Add the details with PRO
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MedicationsInsulin type, dose and other prescriptions.
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Devices & implantsYour insulin pump or CGM.
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PhysiciansYour endocrinologist and primary care doctor.
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Documents & scansCare plans and other paperwork.
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Insurance cardsYour cards, ready when they're needed.
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Family managementManage a child's or parent's profile from your account.
Pinned alert ideas
- “Type 1 diabetes. Uses insulin. If I'm confused or unresponsive, check my blood sugar.”
- “Type 2 diabetes. Insulin pump on my left side.”
- “Diabetic. Glucose tabs in my left pocket.”
On you wherever your day goes
Lows don't wait for a convenient moment. Hero Link stays on through all of it, with nothing to charge.
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At the gym and in the pool 100% waterproof and sweat-proof, so it stays on for every workout, run and swim.
Waterproof -
Behind the wheel Keep the wallet card next to your license, where people usually look for ID.
Wallet card -
Overnight Blood sugar can drop while you sleep. With no battery to charge, the bracelet can stay on all night.
No charging -
At school and practice Parents can manage a child's profile with PRO family management. A coach or nurse just taps to see it.
PRO family
Set it up once. Wear it every day
- 1Set up your free profileAdd your diagnosis, a pinned alert and your contacts in a few minutes.
- 2Wear it every dayWaterproof, with no batteries and nothing to charge.
- 3If someone taps itAny NFC-enabled phone opens your profile. No app needed.
- 4Update anytimeSomething changed? Edit your profile from your phone and it's live right away.
Wear one, carry one
Every device links to the same free medical profile. Wear the bracelet, keep the card in your wallet for driving, or do both.
Honor the line you serve or support. Same waterproof band, chip and free profile.
Wallet-sized backup that links to the same profile. Ideal for drivers and caregivers.
Covering a parent, a partner, the whole house?
Bundle bracelets and cards for everyone you look after. Each person gets their own free profile.
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2-pack
$60$50Save $10 -
4-pack
$120$100Save $20 -
Bracelet + wallet cardWear one, carry one
$55$45Save $10
Tap a color for each bracelet. Tap a bracelet to change it.
Diabetes and Hero Link, answered
Still unsure? Our team is made of people who've worked the calls.
Does Hero Link work for type 1 and type 2 diabetes?
Yes. Your profile shows whatever you add, so it works for type 1, type 2, gestational diabetes or prediabetes. Use the pinned alert for the one thing responders should know first.
Do responders need an app?
No. Any NFC-enabled smartphone can tap the bracelet to open your profile, with no app or account. See which phones work.
Will first responders know to look for my Hero Link?
Not always, and we want to be upfront about that. NFC medical IDs are still new to many first responders and hospitals, so we can't promise that every responder will notice or tap your Hero Link. To give yourself the best chance:
- Keep a Hero Link wallet card behind your driver's license, where people usually look for ID.
- Tell family, caregivers and coworkers that you wear or carry Hero Link.
- Set a clear pinned alert, so the most important thing shows first.
- Share our responder training with your local agencies.
Does it connect to my CGM or insulin pump?
No. Hero Link shows the information you enter. It doesn't read glucose levels or connect to other devices. With PRO you can list your pump or CGM so responders know it's there.
Can I wear it in the shower or the pool?
Yes. The bracelet is 100% waterproof and safe in heat and cold, and the chip has no battery to charge.
Is my medical information private?
Your profile is HIPAA compliant and encrypted, and you decide what's on it. If you lose your bracelet, you can freeze it anytime from your account.
What does the free profile include?
Pinned alerts, medical history, allergies, blood type, organ donor status, emergency contacts and a button that alerts your contacts. Medications, devices and physicians are part of Hero Link® PRO.
Ready to wear your diabetes info?
Built by current and former first responders and medical professionals.
Hero Link® shows the information you choose to add. It doesn't monitor blood sugar or replace advice from your doctor or diabetes care team.







