5.0 · 63 reviews
Soft, waterproof band with a tap-ready chip. Made for daily wear, sleep and showers.
When they can't say who they are, it can
One tap with any phone shows who they are, their diagnosis and who to call. Update it from your phone anytime.
- 7.4M
- Americans 65 and older live with Alzheimer's in 2026
- 6 in 10
- people living with dementia will wander at least once
- 26%
- of people with dementia living at home live alone
- 12.7M
- Americans provide unpaid care for someone with dementia
Sources: Alzheimer's Association, 2026 Alzheimer's Disease Facts and Figures, and Alzheimer's Association, Wandering.
If they get lost, they may not be able to explain
A person with dementia may become confused, wander or be unable to answer simple questions. The National Institute on Aging advises caregivers:
“Make sure the person carries some kind of ID or wears a medical bracelet…”
Warning signs of wandering
- Returning from a regular walk or drive later than usual.
- Forgetting how to get to familiar places.
- Trying or wanting to "go home" even when at home.
- Appearing lost in a new or changed environment.
Source: Alzheimer's Association, "Wandering."
Caregivers carry a lot. Let this be one less worry
Families provide most dementia care. Here is how Hero Link helps share the load.
- 19B+ hours of unpaid dementia care in 2025 What it means for youWith PRO family management, more than one caregiver can keep the profile up to date.
- 1 in 9 people 65 and older has Alzheimer's What it means for youDiagnosis or care plan changed? Update the profile from your phone and it's live right away.
- 13.8M Americans 65 and older projected to have Alzheimer's by 2060 What it means for youSet it up early, while your loved one can help decide what goes on it.
Build a profile that speaks for them
The free profile covers what responders need first. Add PRO when you want medications, doctors and care documents on file too.
Included free
Free medical profile
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Pinned alertPuts "Alzheimer's · may be confused" at the top of the profile.
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Medical historyDiagnoses and any other conditions.
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AllergiesMedicines, foods and anything else to avoid.
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Blood type & organ donorThe basics that matter in an emergency.
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Emergency contactsWho to call, and how they know you.
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Notify-contacts buttonAlerts emergency contacts in one tap.
Hero Link® PRO
Add the details with PRO
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MedicationsEvery prescription and dose.
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PhysiciansTheir neurologist and primary care doctor.
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Documents & scansCare plans, advance directives and other paperwork.
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Devices & implantsHearing aids, a pacemaker or other devices.
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Insurance cardsTheir cards, ready when they're needed.
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Family managementManage a parent's profile from your account.
Pinned alert ideas
- “I have Alzheimer's. I may be confused. Please stay with me and call my son.”
- “Dementia. I may not know where I live. Please call my wife.”
- “Memory loss. Hard of hearing. Please speak slowly.”
On them wherever the day goes
Waterproof, with nothing to charge, so it stays on day and night.
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On a daily walk If they get turned around, a neighbor or officer can tap it to see who to call.
Always on -
At home No battery to remember to charge. It stays on every day and every night.
No charging -
Out and about Store staff or a passerby can tap with any NFC-enabled phone. No app needed.
Any phone -
For the whole family Adult children and caregivers can manage the profile from their own accounts with PRO.
PRO family
Set it up once. Wear it every day
- 1Set up your free profileAdd their diagnosis, a pinned alert and your contacts in a few minutes.
- 2Wear it every dayWaterproof, with no batteries and nothing to charge.
- 3If someone taps itAny NFC-enabled phone opens the profile. No app needed.
- 4Update anytimeSomething changed? Edit the profile from your phone and it's live right away.
Wear one, carry one
Every device links to the same free medical profile. A bracelet stays on, and a wallet card is a backup in a wallet or purse.
5.0 · 65 reviews
Honor the line you serve or support. Same waterproof band, chip and free profile.
5.0 · 7 reviews
Wallet-sized backup that links to the same profile. Ideal for drivers and caregivers.
Covering a parent, a partner, the whole house?
Bundle bracelets and cards for everyone you look after. Each person gets their own free profile.
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2-pack
$60$50Save $10 -
4-pack
$120$100Save $20 -
Bracelet + wallet cardWear one, carry one
$55$45Save $10
Choose your colors
Tap a color for each bracelet. Tap a bracelet to change it.
Dementia and Hero Link, answered
Still unsure? Our team is made of people who've worked the calls.
Does Hero Link have GPS or tracking?
No. Hero Link doesn't track location. It makes sure that whoever finds your loved one can tap to see who they are, their health information and who to call.
Can I manage my parent's profile?
Yes. With Hero Link® PRO family management, you can manage their profile from your own account and update it anytime.
What should I put in the pinned alert?
The one thing a stranger should know first. For example: "I have Alzheimer's. I may be confused. Please stay with me and call my daughter."
Can it be worn in the shower or the pool?
Yes. The bracelet is 100% waterproof and safe in heat and cold, and the chip has no battery to charge.
Do responders need an app?
No. Any NFC-enabled smartphone can tap the bracelet to open the profile, with no app or account. See which phones work.
Will first responders know to look for my Hero Link?
Not always, and we want to be upfront about that. NFC medical IDs are still new to many first responders and hospitals, so we can't promise that every responder will notice or tap your Hero Link. To give yourself the best chance:
- Keep a Hero Link wallet card behind your driver's license, where people usually look for ID.
- Tell family, caregivers and coworkers that you wear or carry Hero Link.
- Set a clear pinned alert, so the most important thing shows first.
- Share our responder training with your local agencies.
Is their medical information private?
Profiles are HIPAA compliant and encrypted, and you decide what's on them. If the bracelet is lost, you can freeze it anytime from your account.
Ready to give your family peace of mind?
Built by current and former first responders and medical professionals.
Hero Link® shows the information you choose to add. It doesn't track location or replace advice from your loved one's doctor.